Privacy Policy

Last updated: 5 July 2026

Rusty Bike Pub respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect information when you visit our websites, make a table reservation, contact us or use services available through our websites.

This Privacy Policy applies to:

  • rustybike.pub
  • chingford.rustybike.pub

1. Who We Are

This website and the online booking system are operated by Rusty Bike Pub.

Our locations are:

Rusty Bike Pub Mile End

588 Mile End Road
London
E3 4PH

Telephone: 020 8981 4100
Email: info@rustybike.pub
Booking enquiries: booking@rustybike.pub

Rusty Bike Pub Chingford

134–138 Station Road
London
E4 6AN

Telephone: 020 8501 7465
Email: chingford@rustybike.pub
Booking enquiries: cbooking@rustybike.pub

For questions about this Privacy Policy or the personal information we hold about you, please contact us at info@rustybike.pub.

2. Information We May Collect

We may collect the following information when you use our websites or contact us:

  • your name;
  • your email address;
  • your telephone number;
  • information you provide when contacting us by email or telephone;
  • reservation details, including the date and time of your booking;
  • the number of guests in your party;
  • messages, requests or additional information submitted with your booking;
  • booking status, reference and confirmation details;
  • information used to find, amend or cancel an existing reservation;
  • relevant allergy, dietary or accessibility information that you voluntarily provide;
  • technical information about your device, browser and internet connection;
  • your approximate location, such as your city, region or country;
  • information about how you use our websites, including pages visited and time spent on the websites; and
  • information recorded automatically in our website and hosting server logs, such as your IP address, browser type, date and time of access and requested pages.

Please do not send sensitive personal information through our websites unless it is necessary for your enquiry or reservation.

When providing allergy, dietary, medical or accessibility information, please only provide information that is relevant to your visit.

3. How We Use Your Information

We may use your personal information to:

  • respond to enquiries;
  • process, confirm, amend or cancel table reservations;
  • send booking confirmations, reminders and updates;
  • contact you about a question, change or problem relating to your booking;
  • allow you to find or manage an existing reservation;
  • manage table availability;
  • allocate tables and prepare for your visit;
  • accommodate relevant allergy, dietary or accessibility requests;
  • provide information about our pubs, menus and services;
  • maintain records of reservations and customer enquiries;
  • understand how visitors use our websites;
  • improve our websites, content and services;
  • maintain the security and reliability of our websites;
  • prevent fraudulent, duplicate or improper bookings;
  • prevent misuse, fraud or technical problems;
  • resolve complaints or disputes; and
  • comply with our legal and regulatory obligations.

We do not sell your personal information.

We will not use the email address provided through our booking system for marketing unless you have separately and specifically agreed to receive marketing communications from us.

4. Our Lawful Bases

Under UK data protection law, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we may rely on:

Contract

We may process your information where it is necessary to take steps at your request before providing a service or to manage your table reservation.

Consent

We rely on your consent when using non-essential cookies, Google Analytics or other analytics technologies.

Where you voluntarily provide allergy, health or accessibility information, we may rely on your explicit consent to use that information to manage your request.

Legitimate Interests

We may process information where it is necessary for our legitimate interests in:

  • operating our pubs;
  • responding to enquiries;
  • managing reservations and table availability;
  • maintaining accurate business records;
  • protecting our websites and booking system;
  • preventing fraudulent or improper bookings; and
  • improving our services.

We will only rely on legitimate interests where your rights and interests do not override our interests.

Legal Obligation

We may process information where necessary to comply with a legal, tax, accounting, licensing or regulatory obligation.

You may withdraw your consent to analytics cookies at any time through the cookie settings available on our website.

5. Our Online Booking System

Rusty Bike Pub Chingford operates an online table reservation system at:

chingford.rustybike.pub

When you make, search for, amend or cancel a reservation through the booking system, we may collect:

  • your name;
  • your email address;
  • your telephone number;
  • your preferred reservation date and time;
  • the number of guests;
  • messages or special requests;
  • booking confirmation and status information; and
  • technical information relating to your booking submission.

We use this information to process and manage your reservation and to communicate with you about your booking.

Finding or Modifying a Reservation

The booking system may allow you to search for, amend or cancel a reservation using the email address supplied at the time of booking.

You are responsible for ensuring that the information you provide is accurate and that you have permission to use the email address and telephone number provided.

You should not forward booking confirmation emails or reservation management links to anyone who should not have access to your booking.

6. Booking Messages and Special Requests

You may use the booking form to provide a message or make a special request.

Please do not include unnecessary confidential or sensitive personal information in the message box.

If you tell us about a food allergy, medical requirement, disability or accessibility need, this may be considered special category personal data under UK data protection law.

We will only use this information where necessary to:

  • manage your reservation;
  • protect your safety;
  • respond to your request; or
  • make reasonable arrangements for your visit.

Where information relates to another member of your party, you should ensure that you have their permission before sharing it with us.

7. Booking Emails and Communications

We may send service-related communications concerning your reservation, including:

  • booking requests;
  • confirmations;
  • amendments;
  • cancellations;
  • reminders;
  • requests for additional information; and
  • notifications about a problem or change affecting your reservation.

These messages are transactional service communications and are not marketing emails.

Booking messages may be sent from an email address ending in @rustybike.pub.

8. Google Analytics

We use Google Analytics to help us understand how visitors use our websites.

Google Analytics may collect information such as:

  • pages visited;
  • time spent on the website;
  • the website or search engine that referred you to us;
  • general browser and device information;
  • approximate geographical location; and
  • interactions with pages, buttons and links.

Google Analytics uses cookies and similar technologies to collect this information.

Analytics cookies will only be placed on your device after you have given your consent through our cookie banner or cookie settings.

You can refuse or withdraw consent for Google Analytics through our cookie settings. You may also control or delete cookies through your browser settings.

Information collected through Google Analytics is generally used in an aggregated form to help us improve our websites and understand visitor behaviour.

9. Cookies

Cookies are small files stored on your computer, tablet or mobile device when you visit a website.

Our websites may use the following types of cookies:

Strictly Necessary Cookies

These cookies are required for our websites and booking system to function correctly.

They may be used to:

  • maintain website security;
  • remember your cookie preferences;
  • operate forms and booking features;
  • prevent spam or fraudulent submissions; and
  • maintain website sessions.

Strictly necessary cookies do not normally require your consent.

Analytics Cookies

Analytics cookies help us understand how visitors use our websites.

We use analytics cookies only after you have given your consent.

You can accept, reject or manage non-essential cookies through the cookie banner or cookie settings available on our websites.

You can also control or delete cookies through your browser settings. Disabling certain cookies may affect how parts of our websites or booking system work.

10. WordPress, Website Hosting and Security

Our websites and booking system are built using WordPress.

WordPress, our website hosting provider, plugins and security tools may process technical information necessary to:

  • display and operate the websites;
  • process online forms and reservations;
  • maintain website security;
  • detect suspicious activity;
  • prevent spam, fraud or cyberattacks;
  • diagnose technical problems;
  • send transactional emails; and
  • create website and database backups.

Website and server logs may include:

  • IP addresses;
  • browser information;
  • timestamps;
  • requested pages;
  • error information; and
  • information about form or booking submissions.

These logs are used for security, maintenance, troubleshooting and fraud prevention.

11. Email Delivery and Service Providers

We may use third-party service providers to operate our websites and booking system.

These providers may include:

  • website hosting providers;
  • WordPress plugin providers;
  • website developers and technical support providers;
  • email delivery providers;
  • database and backup providers;
  • website security providers;
  • analytics providers; and
  • other service providers necessary to manage reservations.

These providers may process personal information on our behalf only where necessary to provide their services.

We require service providers handling personal information on our behalf to use appropriate security measures and comply with applicable data protection law.

12. External Websites and Services

Our websites may contain links to third-party websites and services, including:

  • food delivery platforms;
  • social media platforms;
  • map services;
  • payment services;
  • event or ticketing services; and
  • other external booking or hospitality services.

When you follow a link to an external website, that organisation may collect and process your personal information under its own privacy policy.

Rusty Bike Pub does not control the privacy practices, content or security of third-party websites.

You should review the privacy policy of the relevant service before submitting personal information.

13. Social Media and Embedded Content

Our websites may contain links to or embedded content from services such as:

  • Facebook;
  • Instagram;
  • Google Maps;
  • YouTube; and
  • other third-party platforms.

Embedded content may behave in the same way as if you had visited the third-party website directly.

These providers may:

  • collect information about your device;
  • record your IP address;
  • set cookies;
  • track your interaction with embedded content; or
  • associate your activity with an existing account you hold with them.

The use of information by these providers is governed by their own privacy policies.

14. Sharing Your Information

We may share personal information with trusted organisations where necessary, including:

  • website hosting providers;
  • website developers and technical support providers;
  • website security and backup providers;
  • email delivery providers;
  • analytics providers;
  • reservation and booking system providers;
  • accountants, insurers, lawyers or other professional advisers; and
  • regulators, law enforcement agencies or public authorities where required by law.

We may also share relevant reservation information with staff at the Rusty Bike Pub location responsible for managing your booking.

We do not sell, rent or trade your personal information.

15. International Data Transfers

Some third-party service providers, including analytics, hosting, email or software providers, may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take reasonable steps to ensure appropriate safeguards are in place.

These safeguards may include:

  • transferring information to a country recognised as providing an adequate level of protection;
  • using approved contractual protections; or
  • relying on another lawful international transfer mechanism.

16. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

Generally:

  • general enquiries may be retained for up to 12 months after the enquiry has been resolved;
  • routine reservation records may be retained for up to 24 months after the reservation date;
  • financial or accounting records may be retained for up to six years where required by law;
  • security and server logs will normally be retained for a limited period determined by our hosting or security provider;
  • website backups may retain information temporarily until they are automatically replaced or deleted; and
  • Google Analytics information will be retained according to the retention settings configured in our Google Analytics account.

Information relating to a complaint, accident, payment dispute, chargeback, legal claim or security incident may be retained for longer until the matter has been fully resolved.

We may also retain information for longer where required by law or necessary to establish, exercise or defend legal claims.

17. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against:

  • unauthorised access;
  • accidental loss;
  • misuse;
  • alteration;
  • unauthorised disclosure; and
  • destruction.

These measures may include:

  • encrypted website connections;
  • restricted access to administrative systems;
  • password protection;
  • website security monitoring;
  • software updates;
  • backups; and
  • access controls for staff and service providers.

However, no website, email system or internet transmission can be guaranteed to be completely secure.

18. Your Data Protection Rights

Under UK data protection law, you may have the right to:

  • request access to the personal information we hold about you;
  • ask us to correct inaccurate or incomplete information;
  • ask us to delete your information in certain circumstances;
  • ask us to restrict how we use your information;
  • object to certain types of processing;
  • request the transfer of information you provided to us;
  • withdraw your consent at any time where processing is based on consent; and
  • complain to the Information Commissioner’s Office.

These rights are not absolute and may depend on the circumstances.

To exercise your rights, contact us at:

info@rustybike.pub

Please tell us:

  • your name;
  • the nature of your request;
  • which Rusty Bike Pub location or reservation the request relates to; and
  • any information that may help us identify the relevant records.

We may need to request additional information to confirm your identity before responding.

You also have the right to make a complaint to the UK Information Commissioner’s Office.

We would appreciate the opportunity to address your concerns directly before you contact the Information Commissioner.

19. Children’s Privacy

Our websites are intended to provide general information about our pubs, food, drinks, events and services.

They are not designed to collect personal information directly from children.

Reservations involving children should be made by a parent, guardian or responsible adult.

If you believe that a child has provided personal information to us without appropriate permission, please contact us so that we can review and, where appropriate, delete the information.

20. Changes to This Privacy Policy

We may update this Privacy Policy where:

  • our websites or booking system change;
  • we introduce new services;
  • our service providers change;
  • our use of personal information changes; or
  • our legal obligations change.

The latest version will always be published on this page.

The date at the top of this Privacy Policy shows when it was last updated.

21. Contact Us

For questions about this Privacy Policy or how we use your personal information, please contact:

General Privacy Enquiries

Rusty Bike Pub
588 Mile End Road
London
E3 4PH

Email: info@rustybike.pub
Telephone: 020 8981 4100

Chingford Booking Enquiries

Rusty Bike Pub Chingford
134–138 Station Road
London
E4 6AN

Email: cbooking@rustybike.pub or chingford@rustybike.pub
Telephone: 020 8501 7465